Our Story

From Imagine Digital eXpressions

to Intelligent Digital eXperience

In 2015, Pablo Rendic Olivieri discovered something that would change his career: web design.

What started as curiosity quickly became a deep passion for marketing, strategy, and digital systems. While working full-time, Pablo spent early mornings and late nights learning, building, and helping businesses improve their digital presence.

That journey became Imagine Digital eXpressions, our original company focused on web design, branding, digital marketing, and online visibility.

At the beginning, we did what many growing agencies do. We helped businesses with websites, marketing strategy, branding, automation, and the digital tools they needed to grow.

See the podcast video interview.

But over time, we noticed something important.

Most small business owners were not struggling only because they needed more marketing.

They were struggling because they had no clear system to manage what happened after someone showed interest.

Leads were coming in, but they were scattered.
Follow-ups were forgotten.
Opportunities were slipping through the cracks.
Everything lived in someone’s head, phone, notebook, or inbox.
And technology often felt more overwhelming than helpful.

That realization changed our direction.

We evolved from Imagine Digital eXpressions into Intelligent Digital eXperience — a company focused not just on helping businesses get attention, but on helping them create a better digital experience from the first lead to the final sale.

Today, that evolution lives through GetIDX.

What We Do Today

Helping Businesses Turn Leads Into Real Clients

Today, Intelligent Digital eXperience helps growing businesses organize leads, improve follow-up, and convert more potential customers into real clients through simple CRM systems and personalized automation.

Our CRM system, GetIDX, is powered by GoHighLevel and customized by our team to fit the way each business actually works.

We do not just give you software.

We help you set it up, understand it, and improve it step by step.

With GetIDX, we help businesses:

Centralize leads and clients
Track new opportunities
Automate follow-ups
Improve appointment booking
Organize conversations
Support sales processes
Reduce repetitive manual work
Create a clearer path from lead to client

The goal is simple:

More clarity.
More order.
Better follow-up.
More control over your business.

Why We Evolved

Marketing Brings Attention. Systems Help Convert It.

Marketing can bring leads to your business.

But without a clear system, many of those leads are lost.

That is why we shifted our focus.

We realized that small businesses do not need more disconnected tools. They need one organized system that helps them know:

Who reached out?
What do they need?
Did someone follow up?
What is the next step?
Which opportunities are ready to move forward?

That is the problem GetIDX was built to solve.

We help businesses move from scattered messages, missed follow-ups, and manual work into a CRM system that gives them structure, visibility, and support.

Our Platform

Powered by GoHighLevel. Personalized by GetIDX.

GetIDX is built on the GoHighLevel platform, giving businesses access to powerful CRM, automation, communication, calendar, pipeline, and follow-up tools.

But the platform alone is not the full solution.

The real value is in how the system is planned, configured, explained, and improved around your business.

That is where we come in.

We help turn the platform into a practical system your team can actually use.

No complicated tech talk.

No overwhelming setup.

No “figure it out alone.”

Just clear processes, step-by-step guidance, and real human support.

Our Mission

Our mission is to help growing small businesses move from chaos to clarity through simple CRM systems, automation, and personalized support.

We believe your business should not depend on memory, sticky notes, scattered apps, or manual follow-up to grow.

You deserve a system that helps you capture leads, follow up consistently, and convert more opportunities into clients with confidence.

Our Values

Honesty

We recommend only what your business truly needs.

Diligence

We build systems carefully, clearly, and with attention to detail.

Efficiency

Your time is valuable. We help protect it with better processes and smarter automation.

Human Support

Technology should feel useful, not overwhelming. We guide you step by step so you feel confident using your system.

who we serve

Real support for real business owners, who are done doing it all themself

We work with small service-based businesses that rely on leads, conversations, and follow-ups — but feel overwhelmed by systems, manual work, and too many tools that don’t talk to each other.

If everything still lives in your head (or WhatsApp, notes, and spreadsheets), you’re in the right place.

Service-Based Businesses

You work with clients one-on-one or in small teams and missed follow-ups, forgotten appointments, or messy communication.

Growing Teams

You’re growing, but don’t want to add chaos or hire more people just to stay organized.

Consultants & Professionals

You have great conversations — but need a system that turns them into clients, follow-ups, and repeat business automatically.

Entrepreneurs Scaling Up

You want to grow with clarity and control — not burnout, chaos, or dependency on memory.

What changes when your system finally works the way you do

This isn’t about trends or theory.

It’s what consistently happens when small service business owners stop forcing themselves into generic tools — and get a system built around their real workflow.

You stop keeping everything in your head
Follow-ups and reminders happen automatically
You recover time, leads, and peace of mind

When your CRM fits how you actually work — instead of forcing you to adapt — everything starts to feel lighter and more controlled.

The People Behind IDX

Meet the Team

Pablo Rendic Olivieri

Founder & Chief Experience Architect

Francisco Cedraro

Director of Intelligent Operations & General Manager

Doredith Adames

Client Experience & Implementation Manager

Yoel Tami

Automation & Digital Systems Engineer

Junior Ramírez

Brand & Experience Director

The Real Impact

Awards are nice.

But what truly matters is when a business owner says:

“Now I finally feel organized.”
“Now I can breathe.”
“Now I know exactly what is happening in my business.”
“Now I am not losing leads like before.”

That’s the impact we care about.

Let’s Simplify Your Business

If you’re running your company from your memory, sticky notes, or scattered apps…

It’s time for structure.

Let’s build a CRM system that works for you — not the other way around.

GetIDX is operated by Intelligent Digital eXperience, formerly Imagine Digital eXpressions and previously known online as IDX.Marketing. We now specialize in CRM systems, lead follow-up, and automation support for growing businesses.