Get in Front of More of the Right People

Sometimes the problem isn't follow-up.

You simply need more people discovering your business.

Digital advertising can help put your offer in front of potential customers who may not know you yet- and give them a clear way to take the next step.

But not every business needs the same level of advertising management.

That's why IDX gives you two ways to start:

Digital Ads Evergreen Campaign

Digital Ads Managed Optimization

The goal is not simply to generate clicks.

We want to create a path from:

Ad → Interest → Lead → CRM → Next Step

Start Advertising

who we serve

Real support for real business owners, who are done doing it all themself

We work with small service-based businesses that rely on leads, conversations, and follow-ups — but feel overwhelmed by systems, manual work, and too many tools that don’t talk to each other.

If everything still lives in your head (or WhatsApp, notes, and spreadsheets), you’re in the right place.

Service-Based Businesses

You work with clients one-on-one or in small teams and missed follow-ups, forgotten appointments, or messy communication.

Growing Teams

You’re growing, but don’t want to add chaos or hire more people just to stay organized.

Consultants & Professionals

You have great conversations — but need a system that turns them into clients, follow-ups, and repeat business automatically.

Entrepreneurs Scaling Up

You want to grow with clarity and control — not burnout, chaos, or dependency on memory.

What changes when your system finally works the way you do

This isn’t about trends or theory.

It’s what consistently happens when small service business owners stop forcing themselves into generic tools — and get a system built around their real workflow.

You stop keeping everything in your head
Follow-ups and reminders happen automatically
You recover time, leads, and peace of mind

When your CRM fits how you actually work — instead of forcing you to adapt — everything starts to feel lighter and more controlled.

First, We Build the Foundation

Before spending money on advertising, we need to make sure the campaign has somewhere useful to send people and that we can track what happens.

Depending on your setup, your initial Digital Ads implementation may include:

Ad Account Setup
Campaign Strategy
Audience Configuration
Offer & Messaging Direction
Ad Copy
Graphic Ad Creatives
Tracking & Conversion Setup
CRM / Lead Routing Connection
Campaign Build
Testing & Launch

The goal is not simply to generate clicks. We want to create a clear path to real opportunities.

Choose How You Want to Manage Your Ads

Digital Ads — Evergreen Campaign

We Build It. You Decide How Much You Want to Manage It.

This option is designed for businesses that want a professionally configured advertising campaign but do not need ongoing campaign optimization or creative management from IDX.

We create the ad account structure and launch a standard evergreen campaign designed to continue running with the original strategy, ads, and settings.

Once the campaign is live, it stays largely unchanged unless you decide to manage it yourself.

IDX Can Help With Basic Campaign Controls

As part of the ongoing basic service, IDX can:

Increase the campaign budget
Decrease the campaign budget
Pause the existing campaign
Turn the existing campaign back on
Provide a basic performance report

These are administrative changes to the existing campaign — not ongoing advertising optimization.

who we serve

Real support for real business owners, who are done doing it all themself

We work with small service-based businesses that rely on leads, conversations, and follow-ups — but feel overwhelmed by systems, manual work, and too many tools that don’t talk to each other.

If everything still lives in your head (or WhatsApp, notes, and spreadsheets), you’re in the right place.

Service-Based Businesses

You work with clients one-on-one or in small teams and missed follow-ups, forgotten appointments, or messy communication.

Growing Teams

You’re growing, but don’t want to add chaos or hire more people just to stay organized.

Consultants & Professionals

You have great conversations — but need a system that turns them into clients, follow-ups, and repeat business automatically.

Entrepreneurs Scaling Up

You want to grow with clarity and control — not burnout, chaos, or dependency on memory.

What changes when your system finally works the way you do

This isn’t about trends or theory.

It’s what consistently happens when small service business owners stop forcing themselves into generic tools — and get a system built around their real workflow.

You stop keeping everything in your head
Follow-ups and reminders happen automatically
You recover time, leads, and peace of mind

When your CRM fits how you actually work — instead of forcing you to adapt — everything starts to feel lighter and more controlled.

What “Evergreen” Means

An evergreen campaign is designed to continue running without IDX regularly creating new ads, changing audiences, testing new strategies, or replacing content.

We build the initial campaign.

We launch it.

Then the same campaign can continue running.

This may be a good fit if:

You have a proven offer
You want a simple advertising presence
You want control over your own campaign after launch
You don't need ongoing creative production
You don't need active optimization every month
You want a lower-management advertising option

What's Not Included With the Evergreen Campaign

This option does not include ongoing:

Campaign Optimization
Audience Testing
Creative Replacement
New Ad Creation
Copy Changes
A/B Testing
Landing Page Optimization
Campaign Restructuring
Strategy Changes
Performance-Based Adjustments
Ongoing Creative Development

If you want IDX to actively review and improve the campaign, you would move to Managed Optimization.

If the Client independently changes the campaign after launch, those changes become the Client's responsibility and may affect campaign performance or IDX's ability to support the original configuration.

Digital Ads - Managed Optimization

We Don't Just Launch the Campaign. We Keep Working on It.

Advertising performance changes.
Audiences respond differently.
Creative gets tired.
Costs move.
Offers change.

What worked during the first month may not be what works three months later.

Managed Optimization is for businesses that want IDX actively involved in reviewing, adjusting, and improving the campaign.

What Managed Optimization Includes

Depending on the approved campaign scope, IDX can provide:

Campaign Management
Performance Monitoring
Monthly Performance Reporting
1 Planned Optimization Cycle Per Month
Budget Adjustments
Audience & Targeting Adjustments
Campaign Setting Adjustments
Ad Copy Optimization
Creative Testing & Replacement
Up to 5 Ad Assets Per Campaign
Graphic Creative
CRM & Lead Routing Monitoring
Basic Conversion Tracking Review

We use campaign data to decide what should stay, what should change, and what should be tested next.

Why We Require a 3-Month Commitment

Advertising Needs Data

One week of advertising usually doesn't tell us enough.

A campaign needs time to:

Launch → Collect Data → Learn → Optimize → Collect More Data

That's why Managed Optimization has a minimum 3-month commitment.

The purpose isn't to lock you into advertising indefinitely.

It's to give the campaign enough time for us to make decisions based on actual performance rather than reacting to a few days of data.

After the initial commitment, the ongoing arrangement can follow the terms of your service agreement.

What Does “One Optimization Per Month” Mean?

Managed Optimization does not mean we're randomly changing the campaign every day.

More changes are not always better.

Instead, we review the available data and perform a planned monthly optimization cycle.

Depending on what the data shows, that may involve changes to:

Audience
Budget Allocation
Ad Creative
Ad Copy
Placements
Campaign Settings
Underperforming Ads
Campaign Structure

The specific changes depend on what the campaign actually needs.

We optimize based on data not simply because another month passed.

Up to 5 Ad Assets Per Campaign

Managed campaigns can include up to 5 approved advertising assets per campaign, according to the agreed scope.

These may include combinations of:

Static Graphics

Ad Variations

Headlines

Advertising Copy

Existing Client-Provided Media

The purpose is to give us enough creative variation to test and refresh the campaign when needed.

What About Video?

Video can be extremely useful for advertising, but professional video production and editing are not included in the standard Digital Ads package.

If your campaign requires new video content, you can:

Provide approved video assets
Create the content internally
Use an approved external video provider

IDX can then incorporate approved video assets into the advertising campaign when appropriate.

What's the Difference?

Evergreen Campaigne

Best when you want us to build the campaign correctly and keep it simple.

IDX:

Creates the campaign
Launches it
Can adjust the budget
Can pause or restart it
Provides basic reporting

But we do not continually change, test, or optimize the campaign.

Managed Optimization

Best when you want IDX actively managing performance.

IDX:

Builds and launches the campaign
Reviews performance
Provides reporting
Performs one optimization cycle per month
Manages strategic campaign adjustments
Develops up to 5 assets per campaign
Refreshes or adjusts advertising based on performance

Minimum commitment: 3 months

Which Option Is Right for You?

Choose Evergreen If...

You're saying:

“I want to start running ads without committing to ongoing management.”
“I already understand advertising and may manage it myself.”
“I want one campaign that can keep running.”
“I just need help setting everything up correctly.”
“I want basic reporting but don't need continuous optimization.”

Start with Digital Ads Evergreen Campaign.

Choose Managed Optimization If...

You're saying:

“I don't want to manage the ads myself.”
“I want someone reviewing what's working.”
“I want the campaign adjusted based on performance.”
“I need new creative options.”
“I want to test and improve the campaign over time.”
“I want IDX responsible for managing the advertising process.”

Choose Digital Ads Managed Optimization.

Ad Spend Is Separate

There are two different investments involved in advertising:

IDX Services

This is what you pay IDX to build, configure, manage, or optimize your campaigns.

Advertising Spend

This is the money paid to the advertising platform to actually show your ads.

Advertising spend is not included in IDX's setup or management fee unless expressly stated otherwise.

The approved advertising budget is typically paid directly to the advertising platform.

You remain in control of how much you are willing to spend.

Ads Work Better When the Rest of the Journey Works Too

Getting someone to click is only the first step.

What happens after the click matters just as much.

A stronger customer journey might look like:

Digital Ad → Landing Page / Website → Lead Captured

→ CRM → Follow-Up → Appointment → Sale

This is where Digital Ads becomes particularly valuable inside the IDX ecosystem.

We aren't only thinking about:

“How do we get a click?”

We're thinking about:

“What happens after someone clicks?”

You May Need a Landing Page Too

Sometimes your existing website is the right destination for the campaign.

Sometimes it isn't.

A focused advertising campaign may perform better with a dedicated landing page built around one offer and one action.

When needed, IDX can add a dedicated Lead Capture Landing Page and connect it directly to your CRM.

That would be quoted separately from the standard advertising package unless expressly included.

Advertising Doesn't Guarantee Sales

Digital advertising can create visibility, traffic, and opportunities.

It cannot guarantee that every person who sees or clicks an ad will become a customer.

Campaign performance can be affected by:

The Offer
Budget
Competition
Market Demand
Audience
Creative
Sales Process
Website or Landing Page
Follow-Up Speed
Platform Algorithms
Platform Policies
Customer Behavior

IDX does not guarantee a particular number of leads, customers, sales, cost per lead, or return on advertising spend.

What we can do is build the system properly, measure what happens, and — when Managed Optimization is selected — use the available data to make informed improvements.

We Build It With You

For new IDX clients, Digital Ads is connected to your CRM Setup & Training.

We prepare the system.
We configure the advertising infrastructure.
We build the campaign.
We connect the appropriate lead path.
We test it.
And we make sure you understand what's happening.

Then you choose:

Keep it simple with Evergreen.

Let IDX actively manage it with Managed Optimization.

Frequently Asked Questions

Do I have to choose Managed Optimization?

No.

If you simply want IDX to build and launch an evergreen campaign, you can choose the Evergreen option.

What happens after an Evergreen campaign launches?

The campaign continues using the original approved setup.

IDX can perform basic administrative actions such as adjusting the budget or turning the campaign on or off, and provide basic reporting.

We do not continuously optimize or replace advertising content under this option.

Can I make changes to the Evergreen campaign myself?

Yes, if you have the appropriate account access.

However, changes you make may affect campaign performance and the original configuration created by IDX.

Can I upgrade from Evergreen to Managed Optimization?

Yes.

If you decide you want IDX to begin actively managing and optimizing the campaign, you can move into the Managed Optimization service.

How often do you optimize managed campaigns?

The standard Managed Optimization service includes one planned optimization cycle per month.

How many advertising assets are included?

Managed Optimization includes up to 5 assets per approved campaign, according to the agreed scope.

How long is the commitment?

Managed Optimization requires an initial 3-month commitment.

Is ad spend included?

No.

Advertising spend is separate from IDX's service fees and is generally paid directly to the advertising platform.

Is video creation included?

No.

Professional video production and editing are separate from the standard Digital Ads service.

Do you guarantee leads or sales?

No.

Advertising performance depends on many variables outside IDX's control. We build, track, and manage the campaign according to the service selected, but specific business results cannot be guaranteed.

Start With the Level of Advertising Support You Actually Need

You don't need to pay for active management if all you want is a campaign that can run.

And if advertising becomes an important source of new business, you don't have to manage it alone.

Digital Ads - Evergreen Campaign
We build it. We launch it. You keep it simple.
Digital Ads Managed Optimization
We build it. We manage it. We improve it based on the data.

Choose My Digital Ads Setup

GetIDX is operated by Intelligent Digital eXperience, formerly Imagine Digital eXpressions and previously known online as IDX.Marketing. We now specialize in CRM systems, lead follow-up, and automation support for growing businesses.