Your Website Should Do More Than Look Good

People visit your website because they are trying to figure something out.

What do you do?
Can you help me?
Why should I trust you?
What should I do next?

If those answers aren't clear, visitors leave.

Websites & Lead Capture gives your business a professional online presence designed around one simple goal: help the right visitor understand your business and take the next step.

Build My Website

who we serve

Real support for real business owners, who are done doing it all themself

We work with small service-based businesses that rely on leads, conversations, and follow-ups — but feel overwhelmed by systems, manual work, and too many tools that don’t talk to each other.

If everything still lives in your head (or WhatsApp, notes, and spreadsheets), you’re in the right place.

Service-Based Businesses

You work with clients one-on-one or in small teams and missed follow-ups, forgotten appointments, or messy communication.

Growing Teams

You’re growing, but don’t want to add chaos or hire more people just to stay organized.

Consultants & Professionals

You have great conversations — but need a system that turns them into clients, follow-ups, and repeat business automatically.

Entrepreneurs Scaling Up

You want to grow with clarity and control — not burnout, chaos, or dependency on memory.

What changes when your system finally works the way you do

This isn’t about trends or theory.

It’s what consistently happens when small service business owners stop forcing themselves into generic tools — and get a system built around their real workflow.

You stop keeping everything in your head
Follow-ups and reminders happen automatically
You recover time, leads, and peace of mind

When your CRM fits how you actually work — instead of forcing you to adapt — everything starts to feel lighter and more controlled.

A Website Is Part of Your Customer Journey

A website shouldn't just be an online brochure.

It should guide someone from:

“I found you.”

to: “I understand what you do.”

to: “I want to talk to you.”

For many service businesses, that journey should be simple:

Visitor → Understand → Your Offer → Take Action → Submit Form → Become a Lead

That's what we build around.

What Is Websites &

Lead Capture?

Websites & Lead Capture gives your business a standard professional website connected to your CRM.

For the standard package, we can build a website with up to 5 pages, based on the IDX website structure and the approved content you provide.

Your site is designed to help visitors:

Understand your business
Learn about your services
Know what makes you relevant to them
Find the right next step
Contact your business
Enter your CRM as a lead

The goal is simple:

Help people understand what you do and make it easy for them to contact you.

How It Works

We Define the Purpose of the Website

Before building pages, we identify what the website needs to accomplish.

For most service businesses, the answer is not:

“Show people everything about our company.”

It is:

“Help the right person understand our offer and take the next step.”

That becomes the foundation of the site.

We Build the Core Pages

Your standard package includes up to 5 website pages.

Depending on your business, those pages might include:

Home
About
Services
Contact
Another key service or information page

The exact page structure is determined during setup.

We Make the Next Step Clear

Every website needs a clear call-to-action.

That might be:

Contact Us
Request Information
Get Started
Schedule a Consultation

or another action appropriate for your business.

Visitors shouldn't have to guess what to do next.

We Connect Your Lead Capture Form

When someone fills out the standard form on your website, their information can be added directly to your CRM.

No copying information from your website into another spreadsheet.

No wondering where the inquiry went.

The visitor becomes a contact in your system.

We Optimize the Site for Mobile

A large portion of your visitors may see your website from a phone.

We configure the standard website so the pages and primary actions work properly across common screen sizes.

We Test the Customer Journey

Before launch, we test the essential flow:

Website Call-to-Action → Form Contact Captured

The goal isn't simply to make sure the pages load. We want to make sure the website does the job it was built to do.

What We Set Up For You

Your standard Websites & Lead Capture package includes:

Standard Website Up to 5 Pages
Template-Based Website Design
Standard Domain Connection
1 Standard Lead Capture Form
CRM Contact Integration
Primary Call-to-Action
Basic Analytics
Mobile Optimization
Basic Testing & QA
Personalization With Your Brand
Basic Training

IDX builds the website and connects it to the system behind your customer journey.

What Changes for Your Business?

Before

Your website is outdated or incomplete.
Visitors don't immediately understand what you do.
There is no obvious next step.
Contact forms send inquiries somewhere your team may forget to check.
Website leads and your CRM are disconnected.
You don't know what happened after someone contacted you.

After

Your website clearly explains your business.
Visitors have an obvious next step.
Your lead form connects directly to the CRM.
New inquiries are easier to organize.
Your website becomes part of your customer journey instead of a separate piece of technology.

A Better Website Doesn't Need to Be Complicated

Many small businesses don't need 30 pages.

They need the right pages.

You provide the actual product content.

A strong five-page website can often do everything necessary to answer:

Who are you?
What do you offer?
Who do you help?
Why should I trust you?
How do I get started?

That's why we begin with a focused structure instead of adding pages simply to make the website bigger.

Up to 5 Pages Means Up to 5 Pages

Your standard website package includes up to five pages based on the approved website structure. For example:

Home

The main message, value proposition, and next step.

About

Who you are and why the visitor should trust your business.

Services

What you offer and who it helps.

Service / Information Page

A deeper explanation of an important service or business need.

Contact

A clear way to contact your business or submit an inquiry.

Your business may need a slightly different structure, and we'll determine that during setup.

If you need additional pages, they can be added separately.

Lead Capture Is Built Into the Website

One of the most important parts of this package is what happens when someone wants to contact you.

Instead of: Visitor → Form → Random Inbox

We want: Visitor → Form → CRM Contact

This gives your business a much better starting point for managing the opportunity.

What Happens After the Lead Is Captured?

Websites & Lead Capture makes sure the inquiry has somewhere to go.

If you also want the system to automatically organize, notify, and follow up with that lead, that's where Capture & Follow Up comes in.

Together, the process can look like:

Visitor → Website → Lead Capture Form → CRM → Automated → Follow-Up → Conversation

You can start with the website and add follow-up when needed, or connect both from the beginning.

Your Website Should Have One Primary Job

A common website mistake is asking the visitor to do too many things.

Read this.
Download that.
Watch this.
Follow us.
Click here.
Go there.

Call.
Email.
Schedule.
Buy.
Subscribe.

The more choices you give someone, the easier it becomes to do nothing.

That's why we identify a primary call-to-action for the website.

The visitor should understand:

“If I'm interested, this is what I do next.”

You Provide the Business Content

You know your business better than anyone.

For the standard website package, you provide the approved base information we need to build the site.

That may include:

Company information
Services
Existing copy
Logo
Brand colors
Images
Team information
Contact information
Testimonials
Approved legal information

IDX then organizes that content into the agreed website structure.

What Is Not Included in the Standard Website

The standard package is designed to keep the implementation focused and predictable.

Unless specifically purchased separately, it does not include:

Full Copywriting
Brand Strategy
Logo Design
Professional Photography
Video Production
Video Editing
Custom Illustration
Custom Programming
Complex Integrations
Unlimited Pages
Unlimited Forms
Unlimited Revisions
Ongoing SEO Management
Ongoing Website Management
Ongoing Content Creation

If your website needs additional work, we can scope those services separately.

Revisions Are Structured

Website projects can become difficult when changes arrive one message at a time.

We use a structured revision process.

When a revision round is included, you review the applicable website work and provide one consolidated list of requested changes.

That allows us to make the updates efficiently and move the project forward.

Additional revision rounds can be added when needed.

Is Websites & Lead Capture Right for You?

This may be a good fit if you're saying:

“Our website doesn't represent us anymore.”
“We need a professional website.”
“People visit our website but don't know what to do next.”
“I need a simple site that explains our services.”
“Our website and CRM aren't connected.”
“I want website inquiries to automatically become contacts.”
“We're relying on a generic contact form and an inbox.”
“We don't need a huge website. We just need the right one.”
“I want the website to help generate opportunities.”

If that sounds familiar, Websites & Lead Capture may be the right place to start.

Start With the Website You Actually Need

You don't need to build everything at once.

Start with up to five focused pages and one clear customer journey.

Then, as your business grows, you can add:

Additional Website Pages
Additional Landing Pages
Additional Forms
Appointment Booking
Capture & Follow Up
AI Receptionist
Marketing & Reputation
Sales & Payments
Digital Advertising

Your website becomes the front door. The rest of IDX can be added behind it as you need it.

It Works Better When Everything Is Connected

Your website becomes even more valuable when it connects to the rest of your IDX system.

For example:

Digital Ad → Website / Landing Page → Lead Capture Form → CRM → Capture & Follow Up → Appointment → Sale

Instead of building a collection of disconnected tools, we can gradually build the customer journey behind your business.

We Build It With You

For new IDX clients, Websites & Lead Capture is built on top of your CRM Setup & Training.

We prepare the account.
We configure the website system.
We apply your basic branding.
We build the approved pages.
We connect your lead form.
We test the experience.
And we show you how the system works.

You don't get a blank website builder and a tutorial. We build the foundation with you.

Frequently Asked Questions

How many pages are included?

The standard Websites & Lead Capture package includes up to 5 pages.

Additional pages can be purchased separately.

Do you write all of the website content?

Full copywriting is not included in the standard package.

You provide the approved base information and content for your business, and we use it to build the agreed website structure.

Additional copywriting can be scoped separately if needed.

Is the website mobile-friendly?

Yes. Standard mobile optimization is included.

Can people contact me through the website?

Yes. The standard package includes one lead capture form connected to your CRM.

What happens when someone fills out the form?

Their information can be captured as a contact inside your CRM.

If you want automated lead organization and follow-up after the form is submitted, you can add the Capture & Follow Up package.

Does the website include a domain?

We can configure the standard domain connection as part of the setup. Domain registration, renewals, or additional DNS/domain work may involve separate third-party or additional service costs depending on the situation.

Is SEO included?

Basic website structure and analytics are included, but ongoing SEO strategy, content development, backlink building, or ongoing SEO management are separate services.

Can I add appointment booking?

Yes. The Appointments package can be connected to your website when you want visitors to schedule directly.

Can I add more forms or landing pages?

Yes. Additional forms, website pages, and lead capture landing pages can be added separately.

Can IDX maintain the website after launch?

Ongoing website updates or management can be provided separately when needed.

Your Website Should Make the Next Step Obvious

A visitor shouldn't have to figure out your business.

And they shouldn't have to search for a way to contact you.

Explain what you do.
Show them why it matters.
Give them a clear next step.
Capture the opportunity.

IDX can build that system for you.

Build My Website & Lead Capture System

GetIDX is operated by Intelligent Digital eXperience, formerly Imagine Digital eXpressions and previously known online as IDX.Marketing. We now specialize in CRM systems, lead follow-up, and automation support for growing businesses.