Case

Study

Diversifly

Facebook and Instagram Ads campaigns

Diversifly

Facebook and Instagram Ads campaigns

About the Client

Diversifly is a Florida-based company whose goal is to train pilots through specially designed programs to prepare them in an individualized manner. The inspiration for this business originated from noticing a void in accelerated programs and a latent need for people who have very little time and a high willingness to learn. Diversifly’s programs have a high success rate and provide the theoretical and practical tools in a personalized way for its students to achieve certification with the highest quality standards and in the shortest possible time.

Diversifly offers 3 programs:

  • Private Pilot

  • Commercial Pilot

  • Instrument Rating (IR)

About This Project

Strategy

Brand Awareness Campaign

  • Organic Campaign where 30 posts were created, which were used for 2 months (one post every two days) and Boost Posts were applied.

  • Brand awareness advertising campaign that was applied for a month, with 2 sets of ads and 6 ads in total.

Conversion Campaign

  • Create leads in a Conversion Campaign to be run monthly with 2 Ad Sets and 6 Ads in total.

Social Networks

  • Facebook

  • Instagram

Audiences

  • Men or women between 18 to 25 years old. See their future in aviation.

  • Men or women between 30 to 60 years old. Fly for sport, hobby, emotion or economic status.

Campaign objectives

Brand Awareness Campaign

  • Estimated results Reach 33,000 per month.

Conversion Campaign

  • Conversions 5 per month.

Results

One of the main challenges to overcome is that Diversifly is a new and little known company. Part of the campaign was focused on having a presence in the market.

Through audience segmentation, we achieved a very high reach of 192,783 in only 4 months, considering how little commercial service the company provides.

This became another challenge to overcome, which was to reach 5 conversions per month. Through a welldefined and executed campaign, we achieved an average of 21.25 monthly conversions, exceeding the initial estimate by 425%

Facebook Ads

  • Reach: 192,783, we exceeded the metric by 146.04%

  • Impressions: 453,787

  • Frequency: 1.82

  • Link Clicks: 6,749

  • Unique Link Clicks: 5,815

  • CPC (cost per link click): $0.89

  • Conversions : 85 we exceeded the metric by 425%

Analytic Google

  • Users: 5,855

  • New Users: 5,835

  • Sessions: 7,039

  • Engaged Sessions: 3,137

  • Event Count: 30,412

Organic Facebook

  • Reach: 403,131

  • Page and Profile Visits: 1,662

  • Instagram Reach: 24,971

Let’s Start TOGETHER

GetIDX is operated by Intelligent Digital eXperience, formerly Imagine Digital eXpressions and previously known online as IDX.Marketing. We now specialize in CRM systems, lead follow-up, and automation support for growing businesses.

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    Orlando – FL 32819

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© 2026 IDX. All Rights Reserved.

Privacy Policy. Terms of Service.