Case Study

The Osceola Chamber

Rebranding

About the Client

The Kissimmee Chamber of Commerce, located in Kissimmee, Florida, recognized the need for a rebranding initiative to better represent the region it served and align with its strategic goals. As part of a comprehensive rebranding project, IDX was appointed to a 6-member committee responsible for putting together a Request for Proposal (RFP), overseeing the rebranding process, and advising the chamber on various aspects of the project.

Background:

The Kissimmee Chamber of Commerce, established in 1924, had been serving the businesses and community in the city of Kissimmee for nearly a century. However, it faced several challenges, including a perception that it primarily focused on Kissimmee alone, overlooking the broader county and region it represented—Osceola County. To address these concerns, the chamber decided to undertake a rebranding effort that would reflect its commitment to the entire county.

Objectives:

The rebranding initiative had the following primary objectives:

  • Establish a new brand identity that would better reflect the chamber’s expanded scope and commitment to the entire Osceola County.

  • Increase awareness and engagement among businesses, community members, and key stakeholders.

  • Position the chamber as a progressive, inclusive, and forward-thinking organization.

  • Enhance the chamber’s ability to attract new members, partners, and sponsors

  • Develop a comprehensive brand strategy that encompasses visual identity,

    messaging, and communication channels.

The Role of IDX:

As a member of the 6-member committee, IDX played a crucial role in the rebranding project. Their responsibilities included:

  • Assisting in the development of the RFP document, outlining the project’s objectives, scope, and requirements.

  • Evaluating and selecting the most suitable agency to undertake the rebranding process based on their expertise, track record, and alignment with the chamber’s vision.

  • Collaborating with the chosen agency to provide guidance, feedback, and recommendations throughout the rebranding process.

  • Assisting in the creation and implementation of a comprehensive marketing and communication strategy to launch the new brand.

agency selection:

Through a rigorous evaluation process, IDX, in collaboration with the committee, reviewed proposals from multiple branding agencies. Criteria for selection included experience in rebranding, expertise in strategic brand development, creative capabilities, and alignment with the chamber’s vision and values. After careful consideration, North Star Agency was chosen as the agency to lead the rebranding effort.

Rebranding Process:

The rebranding process consisted of several key stages:

Discovery and Research

The agency conducted extensive research, including stakeholder interviews, competitor analysis, and market research to understand the chamber’s current perception and desired positioning.

Brand Strategy Development:

Based on the research findings, the agency worked closely with IDX and the committee to develop a comprehensive brand strategy, including brand positioning, key messages, and target audience definition.

Visual Identity Redesign:

The agency created a new visual identity, including a new logo, color palette, typography, and other design elements, which represented the chamber’s broader geographical focus and conveyed its core values.

Collateral and Communication Materials:

The agency collaborated with the chamber and IDX to design and produce various communication materials, such as brochures, website updates, signage, and stationery, ensuring consistency across all touchpoints

Launch and Implementation:

The rebranded identity was officially unveiled to the public through a strategic marketing and communication campaign, in collaboration with the agency and the chamber. The launch campaign included press releases, social media posts, website updates, and community events to generate excitement and engagement.

Results and Impact:

The rebranding initiative had a significant impact on the Kissimmee Chamber of Commerce, now known as the Osceola Chamber. The results included:

Enhanced Perception and Visibility:

The agency conducted extensive research, including stakeholder interviews, competitor analysis, and market research to understand the chamber’s current perception and desired positioning.

Increased Membership and Engagement:

The rebranding efforts attracted new members, partners, and sponsors who resonated with the chamber’s refreshed image and positioning. The chamber experienced a surge in membership and higher levels of engagement from the business community.

Improved Stakeholder Perception:

The rebranding initiative positioned the Osceola Chamber as a progressive, inclusive, and forward-thinking organization. This led to improved perception among stakeholders, including government entities, industry leaders, and community organizations.

Consistent Branding Across Channels:

The rebranding efforts ensured consistent branding across various communication channels, including the chamber’s website, social media platforms, and physical collateral. This cohesive branding approach helped strengthen brand recognition and create a unified identity.

Positive Community Feedback:

The rebranding received positive feedback from the community, acknowledging the chamber’s efforts to represent and support the entire county. This positive reception further contributed to increased awareness and engagement.

Lessons Learned:

Throughout the rebranding process, several valuable lessons were learned:

Clear Objectives:

Clearly defining the objectives of the rebranding initiative is essential to guide the entire process and ensure the desired outcomes.

Collaborative Decision-Making:

Involving stakeholders, such as IDX, in the decision-making process, including agency selection, ensures diverse perspectives and expertise are considered.

Strategic Agency Partnership:

Working closely with the chosen branding agency is crucial for successful implementation. Regular communication, feedback, and guidance help align the agency’s creative work with the chamber’s vision.

Comprehensive Launch Strategy:

A well-planned marketing and communication strategy is vital to generate excitement and engage the target audience during the rebranding launch.

Measuring Impact:

Establishing metrics and tracking the impact of the rebranding initiative allows for continuous evaluation and adjustment to optimize results.

Conclusion

The rebranding of the Kissimmee Chamber of Commerce to the Osceola Chamber, led by the committee, IDX and the chosen agency, was a transformative project. The new brand identity effectively represented the chamber’s expanded geographical focus and garnered increased awareness, engagement, and membership. The successful rebranding positioned the Osceola Chamber as a progressive and inclusive organization, contributing to its continued growth and impact in the business community of Osceola County.

Let’s Start TOGETHER

GetIDX is operated by Intelligent Digital eXperience, formerly Imagine Digital eXpressions and previously known online as IDX.Marketing. We now specialize in CRM systems, lead follow-up, and automation support for growing businesses.

CONTACT US

  • 8865 Commodity Circle Ste 14-101

    Orlando – FL 32819

  • (321) 321-9222

© 2026 IDX. All Rights Reserved. Privacy Policy. Terms of Service. LLMs

© 2026 IDX. All Rights Reserved.

Privacy Policy. Terms of Service.