Case Study

A modern website built to improve visibility, accessibility, and parent engagement.

Client Background

Services: Piaget Academy is an educational institution that offers preschool programs for children ages 1 to 5, after-school care for children ages 6 to 12, Voluntary Pre-Kindergarten (VPK), and summer camps.

Philosophy: The academy promotes a loving, family-centered environment focused on academic development, character building, and learning tailored to each child’s needs.

Credentials: Accredited by the National Association of Child Care Providers (NAC), Piaget Academy is also recognized with Florida’s Gold Seal accreditation.

Project Mission

The mission of this project was to transform Piaget Academy's online experience by building a modern, functional website that represents their educational philosophy and caters to the needs of parents. By focusing on customization and efficiency, we aimed to create a digital environment that fosters family connection and showcases the academy’s educational offerings.

About the Project

Client Needs

The client required a complete website overhaul, as the previous design and functionality were outdated, making it difficult for parents to explore the academy's services.

Specific Goals

  • Create a modern, professional digital presence that reflects the academy’s values and philosophy.

  • Improve site accessibility to ensure a seamless experience on mobile devices.

  • Facilitate access to key information about educational programs for families.

  • Integrate contact features and social media connectivity.

  • Implement SEO optimization and content strategies to enhance online visibility.

Action Plan

Analysis and Planning

  • Academy and Audience Research: We conducted a thorough analysis of the academy's values, mission, and structure to develop a website aligned with their identity and the needs of their target audience.

  • Market Study and Buyer Persona Definition: Detailed profiles were created for the target audience. For example:

Persona 1: Maria Hernandez

  • Profile: Hispanic mother, full-time worker, with children ages 4 and 8. She prioritizes a family-oriented environment and seeks a preschool offering safety and values.

  • Goals: Clear information, community support, and an environment where her children can thrive.

  • Characteristics: Prioritizes her children's education and future. Seeks reliable educational resources and a supportive family environment.

Persona 2: Jaime Smith

  • Profile: Single African American father with children ages 3 and 10. He values solid education and teamwork and discipline.

  • Goals: Quick and easily digestible educational resources to fit his busy lifestyle.

  • Characteristics: Values effort, discipline, and education for his children and needs quick, accessible resources to support their learning.

  • Competitor Analysis: We reviewed the websites of other local institutions (ABC Learning Center, Sunshine Kids Preschool, Little Stars Academy) to identify their strengths and areas for improvement, emphasizing differentiators on Piaget Academy’s site, such as a holistic approach, healthy meals, and advanced safety protocols.

  • Critical Review of Existing Website: The previous site had design, functionality, and SEO issues. Navigation was unintuitive, and the lack of mobile optimization hindered user experience.

Development and Design

  • Aesthetic Redesign: We created a clean, modern design using a soft color palette to achieve a welcoming, professional aesthetic. The visual structure was designed to reflect the academy's identity.

  • Mobile Optimization: A responsive version of the site was developed to ensure smooth navigation on phones and tablets, enhancing accessibility on any device.

Functional Enhancements

  • New Features: Added a contact form and social media integration.

SEO Optimization and Content Strategy

  • Technical and Content SEO: We conducted keyword research to rank the site in relevant searches. We improved meta tags, URL structure, and employed advanced on-page and off-page SEO strategies.

  • Adapted Content: We crafted detailed service descriptions to convey the benefits of each program, connecting with family values.

Results Achieved

Achievements in 4 Months

In just four months, Piaget Academy, in collaboration with IDX, achieved impressive results on its website. Here are the key accomplishments:

Growth in Organic Searches

We increased organic search traffic by 154%, meaning more people found Piaget Academy’s website on Google without the need for ads.

Views and Sessions

The website recorded 4,642 views and 2,477 sessions. This means that many users visited the site multiple times, exploring different sections and content.

Users and New Users

During this period, we gained 1,895 users, of which 1,764 were new. This shows that the website attracted many first-time visitors interested in the academy.

Engagement and Interaction

Engagement rate: 39.57%

Engaged sessions: 958

Event count (actions taken on the website): 13,060

These numbers indicate that visitors didn’t just enter the site—they actively engaged with the content, clicked on links, watched videos, or filled out forms.

What Do These Numbers Mean?

Thanks to IDX’s effective strategies, Piaget Academy has successfully increased its traffic and improved user engagement on its website. A great step toward digital success! These results reflect strong growth and increased visibility, showing that Piaget Academy’s website is attracting more visitors, and they are spending more time exploring and interacting with the content.

Before and After:

Transformation of Piaget Academy's Website

Before

After

Before

After

Conclusion

This case study demonstrates how a comprehensive website overhaul can transform user experience, improving communication between Piaget Academy and families and enhancing its digital presence in the educational market.

Thanks to a design strategy focused on functionality and robust SEO optimization, the new website positions Piaget Academy as a leader in early childhood education, facilitating access to key information for parents regarding their children’s development and learning.

Let’s Start TOGETHER

GetIDX is operated by Intelligent Digital eXperience, formerly Imagine Digital eXpressions and previously known online as IDX.Marketing. We now specialize in CRM systems, lead follow-up, and automation support for growing businesses.

CONTACT US

  • 8865 Commodity Circle Ste 14-101

    Orlando – FL 32819

  • (321) 321-9222

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